Marketing Strategy-A Decision-Focused Approach 8th Edition
$17.99
Product details
- Publisher ? : ??McGraw Hill; 8th edition (January 24, 2013)
- Language ? : ??English
- Paperback ? : ??384 pages
- ISBN-10 ? : ??0078028949
- ISBN-13 ? : ??978-0078028946
- Item Weight ? : ??1.5 pounds
- Dimensions ? : ??8 x 0.52 x 10 inches
100 in stock
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Marketing Strategy, 8e?is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing??s cross/inter-functional relationships.
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