Consumer Behavior Buying, Having, and Being 13th Edition
$18.99
Product details
- Language ? : ??English
- ISBN-10 ? : ??0135225698
- ISBN-13 ? : ??978-0135225691
- Item Weight ? : ??3.44 pounds
- Dimensions ? : ??8 x 0.5 x 10 inches
100 in stock
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It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the?13th Edition,?up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior.
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