A Field Guide to Channel Strategy Building Routes to Market

Name: A Field Guide to Channel Strategy Building Routes to Market
SKU: 978-1539987741
Availability: InStock

$18.99

100 in stock

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SKU: 978-1539987741 Category: book

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Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management.