ISE Marketing 16th Edition by Roger A. Kerin
$17.99
Product details
- Publisher ? : ??McGraw Hill; 16th edition (April 20, 2022)
- Language ? : ??English
- ISBN-10 ? : ??1265111944
- ISBN-13 ? : ??978-1265111946
- Item Weight ? : ??3.04 pounds
- Dimensions ? : ??8.6 x 1.2 x 10.8 inches
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Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package,?Kerin?16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making.
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